Tuesday, 4 August 2009

I don't smell

I am annoyed, I have noticed an advert and it beginning to feel like an enormous ulcer that I keep biting.
It's for some perfume, there's a blonde woman who pulls faces and pouts into camera whilst a **** Beatles track plays 'baby you can drive my car' ( another posting there about how I am growing to hate the Beatles music).

I think what troubles me is that the ad people think I will buy this perfume because I aspire to be like this woman, the reason she is such an aspirational figure appears to be her floppy blonde hair, ability to smile broadly and pull faces, the ability to bop along to a banal beatles track....I'm sure there are important sub texts here about her socio-economic group, education and desirability based on this but please, I ask you is that it??

I was wondering about my eyebrows, you see, about how they would look if someone else shaped them as I believe you can pay people to do that (?!?), and then I wondered what it would be like to go on one of those make over programs where they assemble you friends and family and there's a big reveal and everyone crys and say how amazing you look, ( hmm so you were all biting your tongues before cos I looked so ridiculous, where as with an inch of slap and this tacky outfit on makes me into a REAL person eh?). I thought that the aim of those programs seems to be to homogenise people, OK , women, into a facsimile of something more acceptable. Smarter, more colourful, shinier, with taller heels, accessories and jewellery.

What if we don't want to look the same, what if I disagree that that is nicer,are they actually peddling the idea that I would be better if I looked like everyone else.

I often wonder if those people look like they do pre-makeover, because that's how they feel, and rather than send them off to shop someone should offer them six months of self care, self esteem and confidence building and someone sensible to listen to them for an hour a week, that might be better, then they could chose their own clothes and end up owning somethings they actually like and which reflect who they are.

I also wonder about this as I look at my nieces mates, there she is with a bunch of 6 girls all looking happy and cool cos they are 17 and they are having the time of their lives. Out of the six, two look like real people and the others all look like identikit mock ups of 17 year olds and look eerily the same.

Fashion. How can that be? What is it about wearing variations of what lots of other people think would be good for people to wear this year I ask you, what's that all about?

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