Argh

Apparently "Tesco is committed to helping you/me spend less everyday".

Let's all reflect very briefly on that.

Yes so now we all know that is a lie on many levels, and although I know that advertising is full of misleading and sugared deceptions this one is a doosy.

IF they were committed to helping me spend less they would be shut an awful lot more, not fill their stores with endless tat. They would not indulge in loss leaders, reward card superfuge research and whatever other brain washing techniques they seem to be employing.

I recall a Mitchell and Webb sketch about the aftermath of the Tesco induced social armegeddon. It had a ring of prophesy.